Banco Mercantil MIA | Desarrollo de Personaje

Banco Mercantil - MIA | Diseño de Personaje

Por Deep Group

Cliente
Mercantil Banco

Ubicación
Venezuela

Sector
Banca y Negocios

Audiencia
B2B – B2C

Servicio
Diseño de Personaje

Fecha
2023

Cliente

Mercantil Banco

Ubicación

Venezuela

Sector

Banca y Negocios

Audiencia

B2B – B2C

Servicio

Diseño de Personaje

Fecha

2023

Descripción
Rediseño y animación de MIA (Mercantil Inteligencia Artificial), como parte de la acciones para mejorar la experiencia de usuario del Centro de Atenciones de Mercantil Banco.

Reto
Se nos solicitó que MIA tuviera una apariencia más fresca y con valores de animación tridimensionales, y para lograrlo, trabajamos en equipo con nuestro socio estratégico Biota Studios.

Solución
Se desarrolló una nueva imagen de MIA, incluyendo gestos que la mostraran más cálida y amigable ante los usuarios y que apoyaran su rol de atención al cliente.

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